How Fabletics has managed to perform better than its Competitors

Fabletics is a renowned athleisure wear brand that has been on the market since 2013. The firm has had a tremendous growth and has managed to generate more than $235 million for the time that it has been in the market. The marketing officer of Fabletics’ mother company, TechStyle, believes that the brand has been successful due to its commitment to satisfying clients’ needs. Kate Hudson, who is a co-founder of the enterprise, has been making sure that it embraces customers’ reviews in making strategies that can facilitate its growth. Many people across the globe currently live digital lives, and therefore, they tend to search businesses on the internet before acquiring any commodities from them. Consumers believe that reviews provide the correct information about the quality of any products.

 

Many brands that have become successful in their respective markets feature a reviews section on their websites. This gives them an advantage since clients can get genuine information about their products. Businesses that get positive remarks tend to have many return customers. Corporations believe that their income is significantly affected by the consumers’ views about their products and services. Enterprises that get positive reviews from the public are offered high ratings, and therefore, they appear at the top of most search engines. Individual who are browsing the internet can be influenced to buy products from a particular company because of the remarks that they read about it.

 

Fabletics has committed itself to making sure that it retains more than 85 percent of its customers. The company also gets a huge number of clients due to referrals. Such statistics indicate that having the healthy relationships with consumers supports the growth of a business. The number of people who use review sites has increased in the recent years. Many individuals are interested in learning more about the commodities that they would like to buy and also leave comments after using them. Fabletics uses such information to understand the products that most of its customers prefer.

 

Kate Hudson has been acting as the face of the athleisure wear brand since it was established. She has also been involved in all its business aspects such as developing strategies that can facilitate its grown in the markets and setting prices for different commodities. Hudson has also played a great role in guiding designers on the development of products whenever she is needed. She tracks the daily sales of the company to know the products that are most preferred by its customers.

 

The brand currently serves more than one million subscribers, and Kate is committed to ensuring that they are always satisfied. The company provides outstanding after sales services such as free deliveries, returns, and giving gifts. Fabletics has expanded its business and has currently established about 30 brick-and-mortar shops that are located in different parts of the United States. The stores have attracted several customers who love shopping for commodities physically. The brand is striving to perform better than it competitors that include Amazon and Athleta.