There are YouTube sensations that capture their audiences’ heart through comedic skits, or a few who bake their way to fame with detailed replicas of Super Mario levels made into two layer cakes. With the world so accustom to the ease of technology its no surprise many of these young adults have managed to create a flourishing career out of their internet fame.
Wendy Huang, a famous Australian YouTube star, began posting make-up tutorials on her YouTube channel after deciding she wanted to start a beauty and fashion blog. What set Huang apart from the hundreds of other make-up videos out there is her techniques and tips catered to women of Asian decent. Women of non-European descent are often left with little to no representation in magazines, movies, and runways which leaves a gaping hole of information for young girls looking to learn how to apply make-up for the first time. Huang discovered this problem when she was a teenager back when the internet was made up of forums you had to dig through to find any reliable information.
After deciding to start her own blog to help her at her previous job she began writing blog posts and making videos that centered around what works for women of Asian decent. The Wonderful World of Wengie is now Australia’s number one online Asian beauty channel and Huang has created a massive following both on her blog and YouTube channel. Her treasure trove of a blog is filled with hair styles, make-up tips, health and diet tips, as well as photos of her personal style and newly decorated apartment. Huang also reviews Korean and Japanese beauty products as well. Wengie’s blog is inadvertently highlights the lack of diversity in the media and shows that when people take matters into their own hands they can make a big difference.