The Businessman of modern times: Duda Melzer

Duda Melzer, as he is known popularly in his native country-Brazil is one of the most successful entrepreneurs. He comes from a lineage of the entrepreneurs-the Sirotsky family. His grandfather Mr Mauricio Sirotsky Sobrinho founded the RBS Group of media companies in 1957.

Education Background

As a business man, his education background is heavily based in business courses. In 1998 he attained his bachelor’s degree in Business Administration from the Pontifical Catholic University of Rio Grande do Sul. He later achieved an MBA in Harvard. Information sourced from his profile.

His Leadership qualities and Rise at RBS

According to, his entry to RBS was in 2004 where he joined as the Director General for the National Market. In 2008, he was promoted to the Vice President of Market and Business Development. Another progress was in 2010 when he became the Executive Vice President.His leadership further became evident when in 2012 he was appointed the CEO following a succession from his uncle, Nelson Pacheco Sirotsy. The ultimate breakthrough is when he became the Chairman of the Board Of Directors at RBS Group.

Other Business Engagements

Duda Melzer is also the founder of a digital company known as e.Bricks. This company is involved in assisting business growth and development, especially in the digital sector. Its operation areas are Brazil and the Unites States.

In 2002, before he joined RBS group, he was a top financial analyst in a company known as Delphi Corporation. The company is based in North America. During this period he also worked in top management levels in other businesses such as BoxTop Media and Family

Communication Network.

On a more personal level, he is a family man who is married, and He also has three kids.He has won some awards since 2006.He has acquired more than six awards.For example, in 2013, he won the Entrepreneur Communication Award of the Year.

Duda is a name to reckon and just like any other person he has a passion for sports. Like the saying goes, too much work without play makes Jack a dull boy.

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