Actress and busy mom Kate Hudson, daughter of legendary actress Goldie Hawn, co-founded the Fabletics line of activewear in October of 2013. She and her partners, Adam Goldenberg and Don Ressler, saw a need for high quality activewear at an affordable price point, and that is how Fabletics was born. Today, Hudson and her team have brick and mortar stores in ten states, as well as a strong presence online.
In April of 2016, Hudson rewrote the rules of fashion when she dropped Fabletics performance wear dresses and bikinis, bringing style and comfort together in one gloriously subtle package. When interviewed by MarieClaire.com about her new line, Hudson called the addition of dresses “a natural progression. We’re taking the active girl, taking her out on the town, and keeping her casual!”
Hudson says the line of dresses can be worn on a date night, in the office, to dinner with friends, or anywhere! The ease and comfort of wearing the dresses is her main focus. Some styles of dresses from Fabletics, such as the Tropez dress, even have a bra built right in for maximum comfort and ease of movement.
The Fabletics swimwear line is inspired by the same idea of comfort meeting style, so that wearers can swim, play beach volleyball, do cannonballs, and generally have a blast at the pool or beach without worrying about a bikini top coming off during an ill-fated splash. Fabletics is all about staying active, stylish, and comfortable no matter where you are or what you’re doing – or, as Hudson puts it, “We want people to feel like they’re protected in our clothes.”
The best part is that Fabletics offers high quality material for an affordable price. You can start shopping for Fabletics dresses, activewear, and swimwear at http://mic.com/articles/129371/fabletics-commercial-takes-a-big-swipe-at-lululemon#.aSDV0xj7t and show your beach squad while you’re at it!