Andy Wirth and Madeline Brand Discuss Effect of Drought on Squaw Valley Ski Resort on KCRW

Andy Wirth is a notable leader, just within 60 months since he was appointed as the president of Squaw Valley Resort, he has turned around the resort. Recently, the biggest news headline has been about the drought that has affected California. Currently, due to El Nino effect, California is experiencing a huge drought. As a results amount of snowfall has reduced. As a ski enthusiast, I love keep in touch with news concerning this recreation sport is important.

I tuned into Press Play as Andy Wirth discussed with Madeline Brand the effect of drought on Squaw Valley Ski Resort live on KCRW.

The drought has affected Californians all around, and it has led to decreased amount of water usage allowed by 27%. Responding to question on the effect of drought on ski resort business, Andy Wirth responded with a very optimistic view. He stated that Squaw Valley Ski Resort has seen a reduction in profit. However, it can defy the dry winters for an unlimited amount of time.

He explained, before the drought the resort was offering 6000 acres of for ski usage. With current drought-stricken situation, the resort has about 4000 acres of land covered by snow, which is available for ski usage. Despite the fact that the amount of snow-covered land has been reduced, the resort remains profitable. More important, Andy Wirth has demonstrated the ability to adjust the business model to fit the current situation.
Moreover, Andy Wirth stated that the drought has been valuable to resorts since employees go an extra mile in conserving the snow. To continue with a healthy amount of traffic at Squaw Valley Ski Resort, Wirth has even made an investment toward having snow made.

He believes that with science and snowmaking technology, Squaw Valley Ski Resort can continue to make skiing possible despite the drought that has been predicted. Read more: Andrew Wirth: Executive Profile & Biography and andy wirth | POWDER Magazine

Every statement Andy Wirth rendered on the talk show reflected positive outlook about the drought. It is evident, he is not just relying on one business design for the successful operation, and he is ready to shift his business model if the current situation continues.

Wirth added that he is animated for what will come next and what likely new events will be added to Squaw Valley Ski Resort. The resort is planning to up their resource management, while taking significant measure in reducing their carbon footprint.

Since 2010, Andy Wirth has been serving as the president of Squaw Valley Ski Resort. He features extensive experience that spans over 25 years in resorts industry.

Before joining Squaw Valley Ski Resort, he was serving as the vice president of Sales and Marketing for Steamboat Skiing Resort Corporation. Andy Wirth dedication to his career is invaluable to Squaw Valley Ski Resort and has translated to resort success.

Learn more about Andy Wirth:

http://www.sierrasun.com/news/business/17254546-113/squaw-valleys-andy-wirth-appointed-chair-of-reno
www.kcrw.com/people/andy-wirth