The digital marketing and creative branding are one of the most dynamic and competitive industries. For individuals who want to survive in this sector, they have to possess abilities such as a keen eye to detail, hard work, and resilience.Lori Senecal is one such business leader. She is one of the most acclaimed executives in the field of creative branding and digital marketing. At the moment, Lori is the Global Chief Executive Officer at Crispin Potter & Bogusky, LLC. She holds the herculean task of ensuring that operations run efficiently at the agency. Senecal’s job also includes coming up with management strategies that will push the company to greater heights.
Lori’s career started at McCann-Erickson Worldwide, Inc. McCann was one of the arms of Interpublic Group of Companies. At this company, Lori was the source of some of the most revolutionary ideas. She created TAG Ideation, a department that specialized in marketing to the youth. Her efforts towards the success of the company were recognized, and she was rewarded with the position of Chief Innovation Officer at the Group. Lori Senecal was later appointed as the president of McCann, New York.After a two-year period of working at the top of McCann, Lori became the head of Kirshenbaum Bond Senecal partners. She later ascended to the position of President and CEO of the same agency after a short time.
At the top of Kirshenbaum Bond Senecal partners, Lori succeeded in implementing some of the most impacting management strategies that saw the company receive accolades and be listed as one of the most influential promising agencies for three consecutive years. The company was able to work big corporations such as BMW, American Express, and Victoria Secrets. KBS gave her the rare opportunity of honing her skills as a manager and creative.Lori attributes her success to mentors who have pushed her to become the best in her trade. She is working to ensure that other young women find a mentor in her so that they can get the inspiration to follow their dreams. She spoke at the 3% Conference, a summit that hopes to raise the number of women who work as creative directors from the current 3 percent to 11 percent.Lori has been a recipient of several awards for her career excellence such as the Game Changer Awards where she received a Quantum Leap Award for the role she has played in advancing women leadership and innovation.