If you are a fan of a particular brand, it is crucial that you educate yourself on the creator of that company. Gaining insight into the life of the founder can determine your general feelings towards the company. Some CEOs truly possess positive characteristics that make their companies appear that much more wonderful. Doe Deere, for example, is a makeup designer with a history as thrilling as her fashion choices. A unicorn queen at heart, this CEO is undoubtedly a sweetheart.
In an article originally published by BCE, they gave the reader some insight into the colorful fashionista. Hinting that she is sort of a cat enthusiast and lives with her husband and three cats, the reader also learned that makeup was not Deere’s first choice. In fact, the queen of vibrancy was originally a fashion designer that focused on Japanese Lolli dresses. Selling her creations on eBay under the coincidental company name, Lime Crime, she left the fashion design industry to start a fairytale rock band with her husband, Mark.
Sky Salt’s magical sounds consumed audiences until 2007, and that is when the Doe so popularly known today came to be. Developing her famous makeup line in 2008, Lime Crime, Deere creates outrageous makeup colors consisting of vibrant hues that demand wearers to be themselves. From the packaging to the palette, the unicorn queen’s makeup is not for the modest. The makeup line regularly releases new shades that are not for the faint of heart, and recently released Squash and Vixen lip shades this past fall.
Without a doubt, the woman takes an interesting approach to not only the makeup industry but also to life. Never dulling her shine for anyone, the radiant color goddess demonstrates a power of expression that is anything but discouraging to her followers. Heavily followed on Instagram and Twitter, she also is the inspiration for the fan club, Team Candyfuture. The Russian-born designer has a passion for music, being original, her husband, and surely her cats.
“Beauty isn’t what’s natural or even what looks best. It’s what feels right at the moment,” stated Deere on her popular personal blog, DoeDeereBlogazine.com. An inspirational force to be reckoned with, this woman continues her strong presence in the makeup industry. Though endorsed by many, this woman refuses to stop marching to the beat of her own drum, and that is truly admirable.